2010 Mercedes Benz C63 AMG Production Day 12.10.11

CarNecks MercedesBenz C63 AMG Production (10 of 11)
An exhilarating and stressful day: The production shoot of the Mercedes Benz C63 AMG by CarNecks. A day that we spent weeks planning and literally only a few hours executing. The utmost precision, planning and persistence would lead us to be successful, but did we accomplish our goal?
Production day is definitely my most and least favorite day. I love film production, from my childhood Lego stop-motion shorts to filming documentaries during my college days, but I also hate the absolutely overwhelming experience of needing to do an astronomical amount of tasks with a very limited amount of resources. Nonetheless, I'm all about the final product. I love when I watch a video that I helped to create and see all of the positive feedback come from it. Pleasing my audience is what keeps me going.
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What many people do not understand, is that the production life-cycle of filming a short film or documentary is extremely time-consuming. The evening after we filmed the C63 AMG, I had a friend ask me: "So where is the video?" and my jaw dropped as I know that it's still going to be a few weeks before we can get a good working product out of the door. The most difficult thing for CarNecks is that we are usually limited to one production day. That means that everything, I mean EVERYTHING needs to be filmed from sunrise to sunset -- and at this time of year -- that isn't a lot of time. What few people realize is that a typical (good) production that is about a 7-10 minute final product can take days if not weeks of filming footage. Due to the nature of our work and the conditions of our production schedules we usually don't have that luxury.
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All in all, production stress aside, the production date on 12/10 was very successful. CarNecks has a great crew that came out and was there to execute and film. Everyone worked hard from before sunrise to after sunset -- nonstop. Now it's just a matter of time before the hard work pays off into a final product that will be sure to make true CarNecks smile!
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